A simple but effective campaign to raise awareness of alternatives to hospital A&E. The idea of the campaign was to highlight individuals who had found help from other health providers. The concept was to create images that made the individuals look like heroes. This simple idea was developed by Door22 Creative and sketched out by Gary Simpson who art-directed the shoot with me at the studio on green-screen and photoshopped the images against the stormy background. The campaign was launched pre-Christmas on various media.