‘we could be heroes’ NHS campaign 2014

With A&E departments being swamped with too many patients this campaign is designed to make people aware of alternative options.  The idea was simple: to take photos of real people and portray them as super heroes.  The portraits were shot in my studio against a green-screen background.  Gray Simpson at design agency Door22 did a great job with the concept, and hopefully the campaign has helped raise awareness of the situation impacting local A&E departments.

sherlock spiderman superkid superman

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