Campaign photography often needs the photography to be shot with the final layout of the artwork in mind. This campaign was going to be featured as posters, bus sides (which are a long wide panel with a drop in the middle) as well as full height on the back of double decker buses. This was all shot outside (except one on green screen in the studio) and unfortunately not always in great weather! The photoshoot happened a while ago but has only recently been public on Metrobus (in Crawley, Horsham and Mid Sussex) and Brighton and Hove Buses. The campaign features local residents holding a disc saying what they like about bus travel. I’ve included some of the original images with the artworked posters, and a couple of images of the bus sides. I’ll add some full length bus backs when I’m next see one in town!
