Brighton is steeped in the history of mod culture. From the film Quadrophenia to the seafront battles between Mods and Rockers on the promenade. Mike from Fishtail Parkas came down from the north-west to shoot new images for his brand on Brighton seafront. The shoot was split into two sessions, one on the seafront and one in our studio. The models were young mods contacted through Facebook who volunteered their time for the shoot. The Parkas are all vintage garments that have been unearthed from storage having been packed away since the 1950’s and 60’s in America and have not seen the light of day until Mike acquires them and opens the boxes, incredibly they look totally brand new!
Below are a selection of images from the seafront and the studio.