I have been working with Brighton and Hove Buses and Metrobus and through them the Go-Ahead Group for over a decade now. It means whenever I’m in Brighton I see my work going by on the buses! This is my 4th recruitment campaign for them, it was shot in late 2024, I love it!
It has attitude, punchy imagery and great design. The images were shot alongside filming for a social media campaign that featured the same drivers. All three models were drivers who were happy to feature in the campaign, Jess, Josephine and Mike. We had no studio on location so using a natural light and a reflector and picking locations where the light was working perfectly was key to capture the models perfectly. I knew these would be blown up and used full length on the back of buses so they needed to be perfectly sharp and exposed as well as having a strong passionate vibe about them.
Here’s the original images, the final artwork and the artwork on the buses.
‘Amazing, just had a quick look and they are excellent….We had a lot of fun with this campaign and it’s been really well received both internally and on social media’
Kim, senior Graphic Designer, B&H Buses
Brighton and Hove Buses, Metrobus, Go-Ahead Group, recruitment, 2024
Brighton and Hove Buses, Metrobus, Go-Ahead Group, recruitment, 2024
Brighton and Hove Buses, Metrobus, Go-Ahead Group, recruitment, 2024
Brighton and Hove, Bus and Coach company, coaster, bus route, south coast, 2025