Biking up the Beacon- photography for British Heart Foundation

The top of  Ditchling Beacon – a fantastic location to capture the energy , passion and atmosphere! As a result we shot some amazing images for British Heart Foundation’s 40th London to Brighton bike ride despite the wet and windy weather.  Starting at 6am to document the set up and the first riders til late in the afternoon as people streamed up the hill for the final descent into Brighton.  The images were needed to reflect the joy and dedication of the cyclists and to show the party vibe to be used in BHF’s marketing to promote next years event. Making sure the images had some branding and space to be used in design layouts as well as stand alone moments that told the story.  Below are a few of our favourite photos from the day.

“These are great! You’ve really captured the atmosphere up on the Beacon. Thanks so much.”

Tim Bekir  British Heart Foundation