Brighton and Hove Buses have created the website ‘safe to school‘ to help kids and parents get into using the bus for their school run. The aim was to show confident young kids happy and relaxed using the buses on their trip to school and back. The shoot took two days to shoot enough imagery around Brighton and Hove with various scenarios to represent the safety and fun of going by bus. In order to avoid prioritising any one school we used generic school uniform. Below are a selection of images from the shoot as well as some screen shots from the website ‘safe to school’.
